LEE COUNTY, Fla. - A local real estate firm is trying to shed some positive light on Lehigh Acres, using a camera and YouTube to tell the story.
The Chang Group, based in Fort Myers, created a 10-minute video tour of the community, focusing on the area's affordability and recreational activites. It also gives of history of its establishment.
"There's a lot to do in Lehigh, but nobody tells that story. The Chang Group wanted to tell that story," says Duane Sulk, Marketing manager for the company and host of the video.
Sulk says the piece originally started as a way to draw in new homeowners, but now organizations like the Chamber of Commerce and economic development groups are also starting to take notice.
While some residents think the piece oversells the community, most are glad for the positive publicity after much negative news.
"I think it's a good thing that people are trying to say something good because it's a nice place to live," says Stephanie Rowland, who has lived in Lehigh Acres for about 5 years.
According to Sulk, most of the video's highlights were driven by the people the crew met while filming.
"We started talking to these people, and they were so excited about the town, but that image never gets out," Sulk says.
He says the company plans to do a piece on Cape Coral next. The full YouTube clip on Lehigh Acres is available here.