Published: Oct 10, 2011 10:52 PM EDT
Updated: Oct 10, 2011 11:04 PM EDT

COLLIER COUNTY, Fla. - A new restaurant is serving it's first dinner crowd.  Seasons 52 in Collier County is hosting it's grand opening today.  The restaurant is serving up jobs, opportunity, and competition.  At least five new restaurants are going up within miles of each other, but what is their recipe for success in this tough economy?

"Today's our big day!"

Seasons 52 Managing Partner, Colleen Donavan, has a packed house for lunch, and is expecting a full dinning room for dinner as well.

"We've had no problem so far finding guests to dine with us.  We hope that's an indication how we'll do through season."

It may be, with the Department of Revenue reporting dinning sales up $33 million in Collier County.

Donavan's recipe for success, "For us the most important thing in the game is to deliver a consistent experience."

The owners need to be on top of their game with competition opening it's doors just down the road.

Mark Berruet is moving his business from North Carolina to Naples.

"I always thought of Naples as a food town, a classy food town."

L'etoile, a French restaurant, is opening it's doors next month. Berruet finds the competition as something positive for the area.

"I think that's great for the local economy, it means it's coming back.  It should be a good stimulus for the whole economy, it's encouraging."

Berruet's recipe for success, "Well I don't know there is a hundred percent guarantee, other than a lot of consistency, a lot of integrity, and dedication."