Published: Sep 24, 2011 3:04 AM EDT
Updated: Sep 24, 2011 3:38 AM EDT

LEE COUNTY, Fla. -- Struggling families in Southwest Florida can now get easier access to technology.

Friday, Comcast launched its "Internet Essentials" program, through which, a family with at least one child receiving free lunch through the National School Lunch Program can get a computer for $150, broadband internet access for less than $10 a month, and computer training.

It's estimated more than a third of U.S. households don't have access to the web, with lower-income families being less likely to own a computer.

Barbara Hagen, V.P. of Comcast's Southwest Florida branch, says the "digital divide" is a problem her company has recognized.

Hagen says not having access to technology can make it increasingly difficult for a child to succeed.

"That follows them through their education system, and it also follows them into the workforce," Hagan says.

At Quality Life Center in Fort Myers, Education director Kelly Cunningham agrees technology is key. The non-profit tutoring center for at-risk kids, emphasizes computer skills just as much as any other school subject.

"When it's time to get ready for college, do interviews with different companies, they may not know the language that's being used or the software they need to be able to utilize," says Cunningham.