IMMOKALEE, Fla. - Just like working in the fields, Immokalee farm workers and supporters faced heat and rain as they rode their bikes 200 miles, for seven days to Publix's headquarters in Lakeland.  When they got there, they were turned away at the door.

"They treat us like we're nobody, and as if we have no role whatsoever in their company.  We're the farm workers that make their profits possible," Oscar Otzoy tells us.

Right now, he needs to fill a 32 pound bucket in order to make 50 cents.  The Coalition of Immokalee Workers is fighting for a penny more per pound, which would bring their pay to 82 cents for the same bucket of tomatoes.

In a statement from Publix they say "This is a labor dispute and we simply aren't involved.  That is the responsibility of their employers."

Otzoy and others with CIW disagree, "Publix continues to say there's a labor dispute.  What labor dispute?  Ninety percent of the tomato farms in the state are working together with the Coalition of Immokalee Workers."

Workers say if they got the same deal Publix already extends to their coffee growers they would get the penny more per pound, and better working conditions.

"The way that this Fair Food program works is the same way that their Fair Trade coffee does," Jordan Buckley, a supporter of the coalition, explains.

Buckley points to Publix's brand GreenWise coffee.  On the side he reads a label that says "We're proud to say this coffee is fair.  Why?  Because trade prices help farmers provide employees with livable wages and work conditions."

Publix's statement to us further reads "That price is set by the grower or packer. The CIW is seeking to negotiate wages and working conditions of employment with the growers and trying to drag Publix into these negotiations."

The coalition says they will continue to try and get Publix to join their plight.