Published: Jul 29, 2011 9:33 PM EDT
Updated: Jul 29, 2011 5:02 PM EDT

NORTH NAPLES, Fla.- The Collier County Sheriff's Office is asking for the public's help in identifying the man who robbed an RBC Bank in North Naples on Friday afternoon.

The robber entered the bank, located at 9190 Galleria Court, at 12:35 p.m., handed a teller a plastic bag and demanded money. His face was covered.

The teller put an undisclosed amount of cash in the bag. The robber fled with the bag of cash, heading north from the bank.

Deputies, with assistance from CCSO's K-9 and air units, are searching the area.

Detectives said the robber is described as white, in his early 30s, and 5 feet 10 inches to 6 feet tall. He has short sandy brown hair with some gray in it. He was wearing dark pants, a black long-sleeve shirt and black tennis shoes with a thick white vertical stripe.

An investigation continues.