MIAMI (AP) - The Democratic National Committee is launching a Spanish language ad which will run in several markets across the country, including Florida.
DNC officials say the ad will begin airing Friday in Tampa, Orlando and Miami. It will also run in several western markets and Washington, D.C.
The ad, 'En Quien Confiar' is the first of a cycle of ads the DNC plans.
DNC chair Debbie Wasserman Schultz says President Obama "will always be committed to the Hispanic community and fighting for their priorities.
Earlier this week, Republicans said they're also launching a series of ads targeting Hispanics in some western states.
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