NEW YORK (AP) - Wal-Mart is hammering home its low-price message with a new ad campaign in a bid to bring back customers.
The campaign, starting today, bears the slogan "Low Prices. Every Day. On Everything" and features five 30-second commercials that range from an Easter egg hunt to a customer asking for a price match.
The new commercials come as Wal-Mart's U.S. business is smarting because of mistakes it made on price and selection and as it faces increasing price competition from dollar chains and Amazon.com.
In fact, its slogan "Save Money. Live Better," in use for several years, now appears in smaller type in the ads, underscoring Wal-Mart's shift in strategy to hammer hard that it has everything shoppers need at rock-bottom prices.
Wal-Mart is restoring thousands of items it had stopped carrying in a bid to clean up its stores, from fishing supplies in Dallas to snowblowers in Minneapolis, and has returned to its "Everyday Low Prices" roots.