Published: Feb 03, 2011 12:55 AM EST
Updated: Feb 02, 2011 9:14 PM EST

LEE COUNTY- Beaches, sun, everything Lee County has to offer is now at your fingertips.

The Visitor and Convention Bureau is launching a series of new marketing tools designed to get people to visit our area.

One of them is an iPhone app.

"We anticipate it will be very popular," said Tamara Pigott, Executive Director of the Visitor & Convention Bureau.

Pigott says the VCB teamed up with Lonely Planet.

Lonely Planet is the world's largest travel publisher and they helped produce the iPhone app.

"We're really excited about this...we're jazzed," Pigott said.

Tourists visiting our area say having everything sunny Southwest Florida has to offer at your finger tips is fantastic.

"I think it's a great idea. That's an excellent tool for people, especially for people farther away, so you can see the sights and sounds of the area," said tourist Mark Dolloff.

In addition the iPhone app, Lonely Planet wrote a detailed guidebook about Lee County and its tourist attractions.

"Kind of overview of the area and things you might enjoy," Pigott said.

They've also produced a series of high definition videos showcasing trendy restaurants, nightlife, wildlife, and the beach.

"I feel like this is one of the most innovative things we've ever done in this destination," Pigott told WINK News.

These new marketing tools will potentially reach an audience of millions.

The Visitor and Convention Bureau is unveiling its new iPhone app and their guidebook Thursday, February 3rd in the lobby of the Barbara B Mann building.