FORT MYERS, Fla. - Non-stop flights to Denmark will soon be taking off at the Southwest Florida International Airport. This is the first time RSW has offered the direct flights, and businesses are waiting patiently to see what kind of boost this will give the area.
"Very positive, we're hopeful it will give us the same or similar impact to what happened with Germany," Jason Parsons with the Naples Beach Hotel tells WINK News.
Parsons says when RSW started offering direct flights to Germany his hotel saw a spike in German visitors spending cash in the area.
The new flights from Denmark will start in June and fly over 300 passengers twice a week. Direct flights may be attractive for travelers, but hoteliers know exactly how important it is for business.
"With a direct flight, that's huge because you want to make it as convenient for the traveler as possible, especially when coming from over seas," Parsons adds.
In the past, the east coast of Florida has been a hub for Scandinavians. Jack Wert with the Naples, Marco Island, Everglades Convention and Visitors Bureau says they plan to sell the idea of how centrally located Southwest Florida is to other major attractions in Florida; making for easy, affordable day trips.
"The stability of their (Danish) krone is very important to how people travel these days," Wert explains.
It's also part of the reason why the new direct flights came to be according to Wert, "As we took the representatives around here and we talked about hotel rates they were very impressed, because the exchange rates really makes our area a really good bargain for them."
RENEE STOLL, REPORTER