FORT MYERS, Fla.-Overspend at the store? Maybe it's not your fault. The motley fool website reveals 5 mind games that stores play to get you to spend more.
Here they are:
1. Temptation aisle.
2. Spend more and save.
3. New look, same price, more profit.
4. How much is that snuggie in the window? who knows!
5. Markdown mania.
Let's take a walk through the temptation aisle. Research has been done on how you shop and stores have the upper hand. Stores place all the expensive, exciting items up front as you walk in, so it triggers the pleasure center of the brain. You're on a shopping high before you even get started. You may not buy any of that stuff but it's a subtle trick to get you feeling good and to buy more overall.
The spend more and save game offers you two for one deals or buy three get one free. You think you're getting something for free, but you've already spent more than you would have.
New look, same price, more profit is when a company boosts it's bottom line by re-packing a product but giving you less. You're geared to notice price increases but when they keep the price the same and lower the volume of a product, sometimes you don't notice. It's the reason why bars of soap keep getting skinnier.
Now, let's focus on a marketer's dream. Things like the Kindle or Snuggie are one of a kind items and with no or little competition, the price is whatever they decide. On those items, it's best to wait it out until competition can catch up and you pay less.
And finally, mark down mania. Stores hype their savings so much they trick your brain into thinking you're getting a good deal. But take a step back.