Published: Nov 05, 2010 6:00 AM EDT
Updated: Nov 05, 2010 12:34 AM EDT

NORTH NAPLES, Fla. - Lights, camera, action, and CHA-CHING!

The second annual Naples International Film Festival kicked off Thursday at the Philharmonic. Many are marveling at how much the festival grew this year. In fact, more than a 50 percent increase in ticket sales.

But, it's not just about the movies. This year's organizers have partnered with a number of businesses in the area to create special events that promote the film festival and the local economy.

"Get them out, out experiencing all of the hospitality that Naples has, generating some economic activity," NIFF Chief Operating Officer Tim Rowe explains.

One of the restaurants benefiting from the partnership is Bravo in Mercato.

"We gave some incentives for people to come in and we've seen a lot of those already come back," Chris Prince, Manager of Bravo says.

The festivities and films continue all weekend. If you want more information go to the HOTLINKS tab.