Published: Nov 01, 2010 3:44 PM EDT
Updated: Nov 01, 2010 12:44 PM EDT

JACKSONVILLE, Fla. (AP) - Jacksonville gay rights activists are meeting with business leaders to get their support for a measure that would ban discrimination based on sexual preference.

Jacksonville is the state's only major metropolitan area that doesn't ban discrimination against gay people.

The city's current ordinance prohibits discrimination in employment, housing and public accommodations on the basis of race, religion, disability, sex, marital status, national origin, color and age.

Proponents say the measure would help the local economy.

If the measure goes before Jacksonville's commission, opposition would be expected from religious groups and social conservatives. They would see the change as an affront to traditional moral values.