Published: Oct 06, 2010 4:46 PM EDT
Updated: Oct 06, 2010 1:47 PM EDT

ST. PETERSBURG, Fla. (AP) - St. Petersburg is going "mad for plaid."

The hometown of the Tampa Bay Rays has put up blue plaid street banners along Central Avenue Tuesday and more will go up on Wednesday as the team gets ready to open the American League Divisional Series at Tropicana Field.

The banners celebrate this season's gimmick masterminded by manager Joe Maddon. Fans are clamoring for plaid Rays gear after the players arrived home decked out in matching plaid sport coats after clinching the American League East title last weekend.

The best-of-five series against the Texas Rangers starts at 1:37 p.m. Wednesday.