Published: Oct 05, 2010 11:05 AM EDT
Updated: Oct 05, 2010 8:05 AM EDT

FORT MYERS, Fla. - The Lee County Commission and Financial Marketing Concepts Inc. are launching a new prescription drug discount program.  The new Coast2Coast Rx card will allow all county residents, regardless of income, age, or health status to participate in the program and save on the cost of their medications.

This program has already saved cardholders an average of 45% in 2010 on the cost of prescription drugs. Even pets and family members living outside the county are able to take part in the program. The Rx card will be distributed free of charge and may be used at all pharmacy chains and most independent pharmacies in Lee County and includes over 60,000 drugs in its formulary.

"With healthcare costs on the rise, prescription drug discounts will help ease some of the financial burdens county families are facing at a time when they need it the most," said Chair of the Board of County Commissioners, Tammy Hall.

There are no eligibility requirements, so the Rx card is expected to have a sizeable impact on uninsured residents, residents facing high insurance deductibles and will allow savings for persons in need of prescriptions not covered by their current plans.

Providing savings for residents through the Rx program will come at no expense to the County. In fact, FMC will pay the County a royalty based on usage, and the royalty does not increase cardholder cost. Besides the discounts on prescriptions, the card also provides 50% to 80% discounts for lab and imaging tests, further helping residents save even more money on their health care costs for these services.

The card is a replacement for the previous card endorsed by the County and those cardholders should switch their prescriptions to the new card.

The Coast2Coast Rx card will be available for residents at most participating pharmacies, governmental offices, libraries and County health facilities. Residents will also be able to print the Rx card, check their prescription prices and view the nearest participating locations at