Published: Sep 08, 2010 4:32 PM EDT
Updated: Sep 08, 2010 1:32 PM EDT

WEST PALM BEACH, Fla. (AP) - Organizers of an irreverent Florida auto race that used Che Guevara's image in its logo have dropped the Cuban revolutionary from promotional materials after public outcry.

They're also changing the title from the previous "24 Hours of Cuba of the North."

The December event at Palm Beach International Raceway is part of a national, tongue-in-cheek racing circuit whose entries cost less than $500. Most have zany names and emblems - like the "Southern Discomfort 2010" in South Carolina, whose logo features a cartoon hillbilly.

For many in Florida's native Cuban community, the image of Guevara with racing goggles around his neck crossed the boundary of good taste.

Raceway officials told The Palm Beach Post on Tuesday they were working with race organizers on a new name and emblem.