Published: Jun 24, 2010 11:13 PM EDT
Updated: Jun 24, 2010 7:25 PM EDT

FORT MYERS, Fla. -  They may not have hundreds of acres, but the non-profit Cultural Heritage Center is getting into the farming business.

This week, they're setting up 41 planting plots. The idea of the "urban farm" is to produce produce at little cost, and encourage low-income families to come in and learn how to grow their own food.

"We're also going to be doing workshops to help people learn how to eat healthy," says the center's Yvonne Hill.

There eventually will be a farmer's market here too. Nearly everything - even the land - has been donated by the city and local businesses, and volunteers like Derek Dickson have been contributing the elbow grease.

"It's been so hot it's unbelievable but well worth it," he says, taking a break in the shade. "This is going to be fantastic."

"We're going to plant okra and beans, which are summer crops," says Hill. "So that will help get us through the summer. Then in the fall we will really kick it into high gear."

"This is what this area of town needs, the 33916 zip code needs this," says Dickson. "You need to have a sense of pride. You need to know people care and people are willing to do something."

The farm is located just to the west of Flea Masters on Dr. Martin Luther King Blvd.