CAPTIVA ISLAND, Fla- A series of commericials promoting Lee County's oil free beaches are being shot this week. The crew this morning is on Capitva Island.
Overall, a series of nine 30 second spots will be recorded. They showcase one visitors nine day vacation through different parts of Lee County. The turnaround on the ad is very quick. Once the shooting is finished they are editing in time to air the same night on select network and cable shows as well as some in-state markets. The ads also feature summer travel deals, vacation guarantees and flexible cancellation policies.