CHARLOTTE COUNTY, Fla. - Although oil has yet to touch the beaches of Southwest Florida, waterfront businesses and hotels have taken a hit with concerned customers and cancellations.

Starting Wednesday, an ad that piggybacks with a "Visit Florida" commercial will promote Charlotte Harbor and the fact that its beaches are as natural as they've ever been.

This ad is funded partly by $25 million dollars BP has granted to Florida in the wake of the Gulf oil spill.