NAPLES, Fla. - WINK News called around to the major hotels on the beach, posing as a customer, asking about an oil money-back guarantee. Only two hotels told us upfront they have such a policy in place. It's a guarantee the Naples Beach Hotel and Gulf Club says is going a long way.
"Honestly the first reaction was oh no," Naples Beach Hotel General Manager, Jason Parsons, recalls of his first reaction to the oil spill.
Parsons says the hotel industry already had a rough year and oil was the last thing they needed.
Thankfully, the hotel hasn't had any cancellations, but they did get a ton of phone calls. "They don't quite understand where the oil is and how that affects different beaches."
However, a recent push from their large group business made them consider something they've never done before.
"A lot of our group business comes from the northeast and midwest and so those folks have said to us what if something happens."
It's called their Clean Beach Guarantee.
"It's all room and tax charges, and again we're saying if the beaches are impacted by the oil spill," Parsons explains.
By impacted, the hotel doesn't mean a random tar ball or patch of oil. The guarantee is if state or federal agencies have to clean up the beaches, or even close them
This guarantee is almost guaranteeing they keep their summer business. "Really the key is to offer that sense of reassurance."
The hotel is advertising the guarantee through AirTran and other marketing tools that reach outside the state and the country.
Reservationists at the Edgewater Hotel told us they have a similar guarantee.
The other large hotels say they aren't concerned with oil right now, and their regular cancellation policies should cover people just fine.