|Published:||Jun 03, 2010 10:04 PM EDT|
|Updated:||Jun 03, 2010 7:04 PM EDT|
MIAMI (AP) - Facing the imminent threat of oil hitting Florida's shoreline, tourism officials are pulling an advertising campaign proclaiming the state's "Coast is Clear."
Chris Thompson, head of Visit Florida, said Thursday the radio, TV, online, social media and print ads rushed to market after a $25 million payment from BP were being immediately replaced. The new campaign highlights Florida's 825 miles of beaches, proclaiming most are unaffected.
It also directs vacationers to Visit Florida's website, which is packed with regularly updated video and photographs to reinforce the message Florida's beaches are fine.
The ads are running in markets near and far, from Houston to Nashville, Tenn., and Baltimore.
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