Published: May 18, 2010 9:50 PM EDT

COLLIER COUNTY - Nearly 100 bicyclists and pedestrians were injured in traffic crashes last year in Collier. Now, The Sheriff's Office is kicking off a new campaign to keep them safe.

It's called be safe, be seen.

Deputies are now handing out free helmets, lights, and reflective vests to adults who walk or ride bikes in East Naples or Immokalee.

 

The Sheriff's Office says those areas have the highest amount of pedestrian and biking fatalities in the county.

The supplies are funded by a $37 thousand grant from the Florida Department of Transportation.

 

So far, the campaign is being well received.

"They're actually surprised that we give something to them for free," says Sgt. Chris Gonzalez with the Sheriff's Office.

Deputies will be handing out kits Wednesday night from 4pm to 6pm at The Pantry Shelf on 106 S. 3rd Street in Immokalee.