Lee co. is using social media and live feeds from cameras along the beaches, to show potential visitors, there is no oil from the BP spill here.

"We are communicating via Twitter and Facebook and using the web-cam shots to prove to people, our beaches are just great," said Tamara Pigott, Director of the Lee Visitor and Convention Bureau.

Some business people on Ft. Myers Beach would like a more aggressive approach.

"I am sad because we need an advertising campaign to let people know, we are open for business.  We need help and the county should be doing more and being more aggressive in marketing us," said Kaliopi Neskes, manager at Plaka Restaurant on the beach.    "People are cancelling and we have to stop that."

The Lee Tourism Development Council met Thursday and members said the social media campaign is fine, at least for now.    Lee could budget money for an emergency ad campaign, if necessary, later on.  But right now, nobody is certain the oil will come this way.