Published: Nov 16, 2012 10:54 AM EST
Updated: Nov 16, 2012 11:06 AM EST

Forget about taking a horse to water...some people are taking household pets to new heights. Jeanne Moos takes a look at these airborne animals.

A Swedish insurance company asked its customers to suggest web ads. Eva, who insures her cat with the company called Folksam, suggested skydiving cats.

The high-five midair should have been the tip-off, but some pet-lovers were upset. The company's marketing director reassures all cat-lovers that the cats have not been skydiving for real. A total of five cats starred in the commercial and they never left the studio. People were shot skydiving, then replaced with cats through the magic of green screen.

They used a fan on the 4-year-old cat, named Sarah, to produce the wind-blown effect. 

Actually, skydiving dogs are a lot more common, like Bugsy the pug, featured on Animal Planet. He even got stroked during free fall. After the chute opened, he licked his chops. 

And a Florida rescue dog skydives strapped to her owner. She has her own oxygen mask and her own goggles. To her, it's the ultimate car window.  

Other skydivers made the leap clutching an inflatable shark. 

Jeanne Moos did find one snippet of video of a real cat skydiving. Four years ago, a member of a Russian parachute club sewed a jumpsuit for his cat. The cat seemed calm until right before the jump, His owner said after they landed safely, the cat hadn't even wet himself...unlike a lot of humans do the first time they jump.