NAPLES, Fla.- More than 40 million women are abused each year. But one Naples non-profit is hoping to lower that statistic, through social media.
It's a secret haven for those seeking refuge from domestic abuse.
"The most dangerous time for a woman whose leaving is when she's left the abuser or has announced she's leaving. So confidentiality is of the utmost importance," said Mary Ann Green of the Shelter for Abused & Children.
The Shelter for Abused Women and Children helped over 4,000 people last year alone. While you won't find the Naples shelter's address on a map, you will find them on Facebook.
"The reality is, we have to meet people where they're at and engage them where they're at in ways that they will make them speak to us," Green said on Tuesday.
So, the Shelter for Abused Women and Children recently launched both Facebook and Twitter accounts, a tool enabling them to reach domestic abuse victims of all ages and demographics through a single click.
"Whether that's awareness about the shelter programs and services. Our need for funds. Obviously when we send out information that we need toiletries or food, things along those lines, we post that on Facebook and Twitter as well," Green said.
The 22-year old non-profit is also using social media to ease fundraising struggles. Each year, they raise their $4.7 million budget strictly through donations and grants.
But in the end, they hope their new outreach will eventually put them out of business.
"If we can just build a community where violence isn't tolerated, then we've done our job. And we will use all those measures available if we can," Green said.
Regardless of their new social media campaign, the Shelter for Abused Women and Children still maintains completely secrecy for all their clients.
You can visit the shelter's Facebook page at: http://www.facebook.com/home.php#!/pages/Naples-Shelter/194493523915442
Follow them on Twitter @TheShelterTweet.