COLLIER COUNTY, Fla. - School buses could soon become the latest form of advertisement for business. Right now, the legislature is considering a bill that would allow districts in Florida to use the buses as a way to make extra revenue with advertising on the side.
Already districts in six other states allow the ads. According to the proposed bill they must be age appropriate and can't have alcohol, tobacco, drugs, gambling or sexual material. Some parents think fast food chains should be on the prohibited list, as well.
The estimated revenue the ads would make is only about $100 per bus, per year. For Lee and Collier County that works out to less than $100,000. Some are hoping the bill will allow the districts to make as much as public transportation does on advertising, which is significantly higher.