Published: Dec 27, 2010 6:57 PM EST
Updated: Dec 27, 2010 3:58 PM EST

Yahoo! has revealed its 2010 Year in Review (, the much-anticipated annual Yahoo! look back that identifies the top trends of the year from billions of consumer searches, and the top stories and topics of the year from the Yahoo! network. The Year in Review is a distinct way to look at people’s interests and a society in motion. Yahoo! is at the center of people’s online lives, and people consistently rely on the Internet giant to find, discover, and connect to the people and things that matter most to them. Given Yahoo!’s reach on the Web, the aggregated visitor activity is a barometer for worldwide consumer interest.

This year, online activity on Yahoo! was dominated by the public’s transfixion with the BP oil spill, pop culture’s leading ladies, gadgets starting with “I,” and a newfound fascination with soccer. The BP oil spill was the top Yahoo! search for 2010. People turned to the Web to watch the live feed of the oil leak, search for answers to the spill’s impact, and get details. On a lighter note, soccer turned out to be a burning topic for fans and newbies alike. Search trends showed excitement around the players and teams throughout the World Cup tournament. Many consumers asked questions about the rules of soccer, and some even logged on to identify the annoying sounds coming through their televisions (think vuvuzela horns). 
The Year in Review Top 10 lists also record the year’s pop culture trends and guilty pleasures. What’s notable is who has dropped in the mix: Music artist Britney Spears dominated the Year in Review Top 10 lists in the past decade but dropped from her No. 1 spot to No. 5 in 2009, and this year she came in at No. 10. Plenty of rising starlets have swarmed in to take her place, including teen sensation Miley Cyrus, the unpredictable music artist Lady Gaga, and reality TV star and mogul Kim Kardashian.
Top Searches on Yahoo! in 2010
1.     BP oil spill 
2.     World Cup 
3.     Miley Cyrus 
4.     Kim Kardashian  
5.     Lady Gaga 
6.     iPhone  
7.     Megan Fox  
8.     Justin Bieber  
9.     American Idol  
10.  Britney Spears
A sputtering economy had people stuck on many fronts, finding a job and making mortgage payments among them. Midterm elections, product recalls, and high-profile job exits also preoccupied online attention in 2010.
Top Financial Searches on Yahoo! in 2010
1.             Unemployment
2.             Wall Street Companies
3.             Recalls
4.             Foreclosures
5.             Health Care Bill
6.             Tea Party Movement
7.             Elizabeth Warren
8.             New Credit Card Laws
9.             Dow Jones Flash Crash
10.          Austerity Strikes
Every Friday and Saturday night, teenagers primp for dates, and many search on Yahoo! for “how to tie a tie.” This discovery was the inspiration for the 2010 Top Questions list on Yahoo!. And for those of you who don’t know how to boil an egg, it appears that you are turning to Yahoo! to find out.
Top Searched Questions on Yahoo! in 2010
1.             How to tie a tie
2.             How to lose weight
3.             How to kiss
4.             How to write a resume
5.             What's the world's only immortal animal
6.             Which city has the best tap water
7.             Which natural disaster shortened earth's days
8.             What is love
9.             What causes lightning
10.          How to boil an egg
For more about the Yahoo! 2010 Year in Review and other top searches, go to search for "2010 Year in Review" on