Published: Jul 07, 2010 6:45 PM EDT
Updated: Jul 07, 2010 3:54 PM EDT

FORT MYERS, Fla -  Fort Myers’ New Example Internet Consulting is producing a video that is expected to put the River District on the national map.

Called One Shot, the video will showcase the talent, energy, and redevelopment efforts of the River District.  “Anyone can be part of the music video. We’re looking for 100 volunteers and passionate supporters of the River District to participate in the music video,” said Antonio Castillo, principal of New Example.  One Shot will go viral very quickly and will give Fort Myers unprecedented exposure as a great place to live, visit, and start a business all while showcasing the historic redevelopment and excitement of the River District,” Castillo added.

One Shot will feature the high points of the River District as volunteers will be strategically positioned along hot spots of the District including art galleries and other businesses while lip sinking to a song produced by a local musical talent.

Videotaping will take place on Thursday July 15th from 6:30 pm-7:30 pm.  The video will be released on Monday August 2nd.

To volunteer for the One Shot music video, go to and sign up online.  Once registered, volunteers will receive further instructions and be assigned lyrics.  Volunteers may unleash their creativity through costume and dance. 

The music video is 100 percent community driven volunteer project with no cost to produce it or distribute it.   

New Example is partnering with local businesses including Indigo Hotel, Howl Gallery, SKS Photo Shoot, Coloring the World Art Gallery; and supporters of Art Walk.

The music video will be distributed under the Creative Commons license and will be available as a free download at Any business, group, and individual, is welcome to promote the video on its site.

“I envision hundreds of business throughout the state and beyond to feature the River District’s One Shot and for the video to further infuse our city with energy and attract new businesses and more visitors to the area,” concluded Castillo.