BONITA SPRINGS, Fla - After a one year process involving local branding, public relations and graphic design professionals, the new community brand for the City of Bonita Springs was unveiled at today's City Council meeting. As promised, the new brand embodies the community's shared vision of the city's unique attributes for residents and visitors.
The Community Branding Initiative summarized their research and then presented the graphic design for the new brand as well as the new tagline, "Small Town. Big Heart. Bright Future."
Started last June by Bonita Springs' Mayor Ben Nelson and Bonita Chamber CEO Christine Ross, the Community Branding Initiative implemented best practice procedures used by leading marketing practitioners to create a set of key messages, imagery and outreach methods.
Focus groups, online polls and targeted workshops were conducted throughout the year to garner community input. Once collected and analyzed, the Initiative provided the research data to three local graphic designers who were asked to create their artistic interpretation of the brand. Of the three, the Initiative unanimously selected the brand identity submitted by AdSource's creative director Mary Shallies and graphic designer Greg Clarke. Amy Scott of Cattywampus Consulting collaborated with them on the tag line.
The professionals who provided their services to the City pro bono include:
Amy Gravina, APR, President, Gravina, Smith, Matte & Arnold Marketing & Public Relations
Amy Scott, Proprietor, Cattywampus Consulting
Phyllis Ershowsky, MBA, APR, CPRC, President, PKE Marketing & PR Solutions
Mary Shallies, President, AdSource
Michael Kennedy, President, MKA Marketing
Len Eckert, Owner/Designer, iconDo, Inc.
Ryan Uhler, Marketing Manager, Bonita Springs Area Chamber of Commerce
Now that the community brand has been announced, a launch plan will take place over the next several months.