MGN Online

Published: May 01, 2014 7:12 AM EDT

NEW YORK (AP) - Viacom is buying Britain's Channel 5 Broadcasting Ltd. for 450 million euros (about $757 million), increasing its investment in U.K-produced content.
    
The media company said Thursday that the commercial public service broadcaster is watched by more than 80 percent of the U.K. population monthly.  Viacom anticipates that Channel 5 will complement its pay TV networks that include Comedy Central and MTV.
    
The deal between Viacom International Media Networks and Northern & Shell Media Group, which bought Channel 5 in 2010, includes all brands and assets of Channel 5 Ltd. This includes 5(asterisk), 5USA, Milkshake!, Channel 5 and Demand 5.
    
Viacom Inc. said it will finance the transaction with existing cash balances.

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