Published: Oct 22, 2012 5:25 PM EDT
Updated: Oct 23, 2012 6:32 AM EDT

NEW YORK (AP) - The iconic booth that sells tickets for Broadway and off-Broadway shows in the heart of Times Square is expanding its offerings.

The Theatre Development Fund, the nonprofit which runs the red TKTS booth, said tickets for matinee and evening shows will be sold simultaneously starting Monday. Previously, matinee tickets were sold only from 10 a.m. to 2 p.m. and evening tickets were only available after 3 p.m.

The fund also will allow ticket buyers to buy same-day full-price tickets to shows that are not being discounted and for all shows for future performances. Until now, the TKTS Times Square has never sold full-price tickets.

The new services - a pilot program - won't be offered at the TKTS booths at the South Street Seaport or in Brooklyn.

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Online: http://www.tdf.org