Published: Oct 09, 2012 9:59 PM EDT
Updated: Oct 10, 2012 6:32 AM EDT

VARIETY SOLD: Penske Media Corp., the owner of the snarky entertainment website Deadline, has purchased venerable show business publication Variety for $25 million from Reed Elsevier Group PLC.

PRINT EXIT: Variety, which has covered show business since 1905, was the last remaining U.S. print publication to be sold by Reed, which is moving away from advertising-dependent businesses and toward data services.

PENSKE PLANS: Penske Media said it plans to expand Variety's presence on the Web, on mobile devices, over broadcast and in international markets.