Published: May 10, 2012 11:06 AM EDT

LOS ANGELES (AP) - Hollywood's most powerful elite are coming together to help American veterans returning from Iraq and Afghanistan. Universal Studios chief Ron Meyer announced Wednesday that movie studios, TV networks, talent agencies and the entertainment unions have aligned with nonprofit groups to create "Got Your 6," a multipronged effort to support military veterans and their families. Through scripted story lines, celebrity public service announcements and employment and education outreach, Got Your 6 aims to ease veterans' reintegration back to civilian life by encouraging Americans to recognize them as valuable community leaders. "Got your six" is military lingo that means "I've got your back and I know you've got mine." Tom Hanks, Alec Baldwin, Sarah Jessica Parker and Michael Douglas are among the faces of the campaign.