FORT MYERS, Fla.- A scam where crooks pose as the yellow pages, or more specifically "Yellow Book," is showing up in Southwest Florida.  A WINK News viewer gave us what appears to be a bogus invoice in hopes of keeping others from falling victim.

Jamin Duran tells WINK News received the invoice in the mail on Monday.  His business, Gulf Coast Audiology is billed for close to $500, but he says he didn't buy any advertising and hopes others won't buy into the scam.

"That's why I called WINK News, because I wanted to get this word out, because some businesses might not be quite as vigilant as we are in terms of checking to see what bills we get and which ones are legitimate and which ones are not," he said.

Hibu, the parent company of Yello Book, confirmed Friday, the invoice is not from the company.  A director also confirmed Gulf Coast Audiology doesn't advertise with their directories.

In a statement issued to wink news, Hibu said "We take the issue of customer and consumer protection extremely seriously and work closely with relevant trade authorities to safeguard customer and consumer interests."

There are a few things you can do if you receive an invoice and you don't think you've subscribed to advertising.
-Check with your Yellow Pages publisher
-check the Better Business Bureau website
-Read the fine print.  The U.S. Postal Service requires solicitations that look like invoices or bills to spell out that they are as such, and that you're not obligated to pay.