Published: Oct 01, 2012 8:02 PM EDT
Updated: Oct 02, 2012 6:31 AM EDT

NEW YORK (AP) - Toys R Us is offering a price matching guarantee on all of its toys and products in stores this holiday.

The offer follows the chain's free layaway and toy reservation programs, and is the latest attempt for the company to draw in holiday season customers.

Retailers, particularly toy sellers, can make up to 40 percent of their annual sales during the last three months of the year.

Toys R Us will match competitors' prices, as long as a customer has a current and valid print ad from the store until Christmas Eve. It doesn't include online offers, except from its own Web sites, and

One catch: Toys R Us says items "known to be widely out of stock or available in limited quantities" are excluded from the offer.