Trending toy creates resale opportunity in SWFL
FORT MYERS, Fla. – Parents are feeling the pressure of the latest holiday toy trend, and a Lee County man is capitalizing on the demand.
Hatchimals, fantasy creatures that interact with their owners, have been sold out in stores across Southwest Florida since Black Friday. But the holiday season’s hottest trinket has created the opportunity for people like Tony Gulite to rake in some extra cash.
“I got lucky. I grabbed nine of them. I’ve sold five of them already,” Gulite said.
The retail price for one Hatchimal is $60. But Gulite said the smile on a child’s face is priceless, so he’s charging $160.
“They couldn’t believe I had them. They just wanted them for Christmas for their kids. They don’t care what they paid for it,” he said.
The makers of Hatchimals said they don’t support inflated prices or resales of their product. They hope to restock the popular toy this month or by the beginning of next year.