New mobile grocery delivery app to launch in SWFL

FORT MYERS, Fla.- A grocery delivery company is launching a new mobile app that allows you to shop and order groceries straight to your door.

Shipt has teamed up with Publix in Fort Myers, Cape Coral and Naples, to begin delivering groceries starting Wednesday. Some shoppers tell WINK News, using Shipt will save time from their busy schedules.

“I’m here a couple, at least two, three days a week, just picking up things,” said Valarie Ervin. “I would go straight home from work and not have to come here.”

“When I got to work in the morning, it’s too early to go to the grocery store, and when I get out, I’m tired and I don’t really feel like interacting with people to be honest so it would be nice to be able to just go home,” said Erin Arrighi.

Through the new “on-demand” grocery delivery service, you order your groceries using the mobile app or by going online. Once you sign up and log-in, you build you grocery list with everything you would buy in store including fruits, veggies and other items. Then a Shipt shopper will fill your order, deliver your goods and even help unload them if you want.

To use the service, you have to purchase a membership of either $99 a year or $14 a month for unlimited deliveries. Using the service will cost you a little more, the company says you can expect to pay $5 more for every $35 you spend.

Shipt says it’s money well spent because they’re about more than just convenience. Shipt City Launcher Elliot Potter, says it’s about making their clients lives easier.

“We want to give people their time back, and so you know anything from walking your dog in the park, to playing with your kids outside, anything that you could be doing that would be eaten up by time at the grocery store, we want to give back,” said Potter.

While most shoppers say they would likely sign up for Shipt, others like Sydney Stewart say while they see the appeal, digital grocery shopping just isn’t for them.

“I enjoy going to the grocery store and I like to pick out my own fruits and vegetables and I would rather not have somebody else picking it out for me,” said Stewart.