Senior Airman surprises cousin on Aubrey Rogers softball senior nightPolice: 15-year-old injured after accidentally shot in the leg
NORTH NAPLES Senior Airman surprises cousin on Aubrey Rogers softball senior night Aubrey Rogers senior pitcher and infielder McKenzie Vargas surprised by her Air Force cousin for Senior Night.
BONITA SPRINGS Police: 15-year-old injured after accidentally shot in the leg Lee County deputies say the teen was accidentally shot in the leg.
PUNTA GORDA Exclusive: Brother and best friend of accused pedophile priest speak out Riley’s brother reached out to WINK on Friday, saying people aren’t getting the full story.
IMMOKALEE Caught on video: Huge gator crosses Immokalee neighborhood Fridays in Florida are for gators
FORT MYERS FGCU softball pitcher making a name for herself One season in FGCU, freshman pitcher Allison Sparkman is already ruffling feathers in the circle.
Surrendering-pets trend at Gulf Coast Humane Society concerns An large amount of pets are being surrendered by their owners. About half of the dogs at the Gulf Coast Humane Society are surrender dogs.
Students benefitting from millions in sales tax dollars So far, the voter-approved half-cent sales tax has brought in $507 million for the Lee County School District.
PORT CHARLOTTE ‘Shady’: One woman feels misled after federal student loan consolidation It takes some people decades to pay off their student loans. One woman’s last payment was in sight until she took a gamble she said she was told to take.
FORT MYERS Homeless encampments inch closer to neighborhoods Law enforcement has swept multiple encampments, cleaning the trails of mess and muck left behind, and some of these encampments are right in our backyards.
BIG CYPRESS PRESERVE What changes if Big Cypress National Preserve becomes a Wilderness Area? America’s first nationally designated preserve is in Southwest Florida’s backyard, and it is celebrating its 50th anniversary.
Method to treat IBD being used for other health issues Trying to get treatments for the brain when fighting neurological diseases like epilepsy and ALS is a challenge.
FORT MYERS NTSB report reveals new details in helicopter crash after Hurricane Ian The National Transportation Safety Board (NTSB) has released its final report on a helicopter crash that occurred in Iona, Florida, shortly after Hurricane Ian.
NAPLES Memorial celebrates the life of John Passidomo Hundreds of friends and family gathered for a memorial at Baker Park in Naples.
‘Latinos in Action’ empowers all students to succeed WINK News talked with teachers who are a part of the program, helping kids reach their full potential.
Immokalee ‘The eyes always draw me in’; Immokalee portrait artist turns dark times into color One of Southwest Florida best portrait artist, Martha Maria Cantu, almost gave up art. Now she’s on the forefront of the city of Immokalee, to make her community filled with color.
NORTH NAPLES Senior Airman surprises cousin on Aubrey Rogers softball senior night Aubrey Rogers senior pitcher and infielder McKenzie Vargas surprised by her Air Force cousin for Senior Night.
BONITA SPRINGS Police: 15-year-old injured after accidentally shot in the leg Lee County deputies say the teen was accidentally shot in the leg.
PUNTA GORDA Exclusive: Brother and best friend of accused pedophile priest speak out Riley’s brother reached out to WINK on Friday, saying people aren’t getting the full story.
IMMOKALEE Caught on video: Huge gator crosses Immokalee neighborhood Fridays in Florida are for gators
FORT MYERS FGCU softball pitcher making a name for herself One season in FGCU, freshman pitcher Allison Sparkman is already ruffling feathers in the circle.
Surrendering-pets trend at Gulf Coast Humane Society concerns An large amount of pets are being surrendered by their owners. About half of the dogs at the Gulf Coast Humane Society are surrender dogs.
Students benefitting from millions in sales tax dollars So far, the voter-approved half-cent sales tax has brought in $507 million for the Lee County School District.
PORT CHARLOTTE ‘Shady’: One woman feels misled after federal student loan consolidation It takes some people decades to pay off their student loans. One woman’s last payment was in sight until she took a gamble she said she was told to take.
FORT MYERS Homeless encampments inch closer to neighborhoods Law enforcement has swept multiple encampments, cleaning the trails of mess and muck left behind, and some of these encampments are right in our backyards.
BIG CYPRESS PRESERVE What changes if Big Cypress National Preserve becomes a Wilderness Area? America’s first nationally designated preserve is in Southwest Florida’s backyard, and it is celebrating its 50th anniversary.
Method to treat IBD being used for other health issues Trying to get treatments for the brain when fighting neurological diseases like epilepsy and ALS is a challenge.
FORT MYERS NTSB report reveals new details in helicopter crash after Hurricane Ian The National Transportation Safety Board (NTSB) has released its final report on a helicopter crash that occurred in Iona, Florida, shortly after Hurricane Ian.
NAPLES Memorial celebrates the life of John Passidomo Hundreds of friends and family gathered for a memorial at Baker Park in Naples.
‘Latinos in Action’ empowers all students to succeed WINK News talked with teachers who are a part of the program, helping kids reach their full potential.
Immokalee ‘The eyes always draw me in’; Immokalee portrait artist turns dark times into color One of Southwest Florida best portrait artist, Martha Maria Cantu, almost gave up art. Now she’s on the forefront of the city of Immokalee, to make her community filled with color.
Have you ever seen an item, and immediately wanted to buy it? Now, retailers are using scientists to try to figure out what makes shoppers have that buying impulse! “You would be surprised how many companies are using it,” said Dr. Carl Marci, Innerscope Research. With a special camera connected to a pair of glasses, and sensors placed on fingers, scientists are able to track every eye movement and electricity in your skin. “What we are collecting here, are things we are not very good at articulating with words,” said Marci. It’s called consumer neuroscience. Companies are hiring people like Dr. Marci to get valuable shopper intel. “We are very much getting inside people’s heads.” In the seconds before we knowingly decide what to buy, our brains react — and we don’t even realize it. With the right tools, scientists can tap into those few seconds of subconscious. “There is no buy button in the brain, and we are not talking about manipulation. We are talking about using tools to help create a better retail experience.” Like moving a sale sign from the ceiling to eye level, deciding which outfits to put on the mannequin, or placing marked down items next to the full price rack. Neuroscience could be the new norm. “As the digital world is taking off more competition in traditional brick and mortar stores they have to do something to compete.”